Reviews with Photos Stay on Top for a Long Time!
We all know that reviews can make a world of difference for both businesses as well as their customers. Most people headed to the reviews section pay special attention to customer ratings, words describing the product and/or service, and yes, photographs!
Turns Out Photos Are Important!
There have been studies in the past that highlighted the importance of recency, length, and quantity when it comes to reviews. However, one more study has come to emphasize the importance of photographs in reviews. In this study, it has been observed that reviews with pictures tend to appear in the top ten much longer as compared to others.
| Photo Included? | Lawncare | Jeweler |
| Yes | 249 days | 191 days |
| No | 158 days | 30 days |
It is suggested that reviews backed with photos stay on top for longer because they tend to be more engaging and can easily grab viewers’ attention. Moreover, photographs add to the quality and credibility of a review.
Why This Is Important
While it is understandable that photos make a difference in the reviews ranking, what comes as a surprise is that adding a picture to an older review can also lead to significant changes in the rankings as well. Adding a photo to an older review can completely change the order of reviews that viewers can see.
Final Takeaway
Having good reviews with pictures on top is better for any business. Therefore, be sure to encourage your customers to post reviews along with photographs of your products and/or services.
Additionally, you can also ask your existing customers to add photographs to their older reviews, as this will help you to push down any negative reviews (and hopefully bury them entirely!).