Search Engine Optimization (SEO) – improve visibility in search engines (think ranking high in a Google search).
Answer Engine Optimization (AEO) – optimize content for direct answers (think short AI mode responses).
Generative Engine Optimization (GEO) – optimize for AI generated responses (think LLM responses like ChatGPT, Gemini, Perplexity, etc.).
Search Engine Optimization or SEO is the process of optimizing a website for it to rank higher in Search Engine Results Pages (SERPs). By targeting relevant keywords and optimizing website content, SEO ensures that search engines recognize a site as authoritative and trustworthy, thereby increasing its chances of ranking higher. As a result, businesses gain increased organic traffic, attracting potential customers who are genuinely interested in their offerings.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) is the process of maximizing a website to be cited by AI generated searches like AI Mode (AEO), and Large Language Models (GEO) like ChatGPT, Gemini, Perplexity and others.
SEO, AEO and GEO are basic maintenance for your website. Just like you maintain your car to keep it functional and running well, these services ensure your website is running optimally. In order to rank higher in search results, business owners should treat SEO, AEO and GEO as an ongoing investment to ensure your site ranks well for potential customers to find you, and to rank higher than your competitors.
At Tried and True Digital Marketing, we have different SEO, AEO and GEO options to meet your goals and your budget. We offer a complimentary analysis of your website to establish a baseline, and will recommend a solution to best fit your needs.
Our optimization services include:
On and off page optimization – to help your business rank higher in searches, and ensure your pages are found by search engines
Keyword targeting – we will help you find the best keywords in your industry and area to optimize searches and integrate them into your content pages
Visibility – we will improve your visibility by promoting your business and multiple online directories and listings
Page speed optimization – we will work to ensure your web page loading speeds are optimized, both in mobile and desktop searches
Link building – we will generate links and back links to improve your visibility
Content – we will develop content that incorporates your keywords, add to your website, and design the format to attract AI search crawlers
Google business profile – we will provide optimizations and regular updates to your profile
We at Tried and True Digital Marketing are here to help you identify an SEO, AEO and/or GEO solution that will be effective for your business. Contact us today for a complimentary analysis of your website!