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My Google Business Profile was suspended! Now What?

Google can suspend your Google Business Profile account when not following the rules.

If you receive a message from Google, “Your business profile on Google has been unfortunately suspended, and the reason for the suspension normally is only “due to quality issues” or “suspicious activity”, or “this profile doesn’t follow the guidelines”, Google has suspended your account.

Let’s learn more about the “Suspended” alert messages from Google and the most common reasons for a profile suspension.

Suspended for suspicious activity:

“Your [listing/location/business] profile has been suspended because it was flagged for suspicious activity” Normally this type of suspension occurs when several edits were made in one section, e.g. Business name, Address, Service Area Business, Phone number, or Category.

Suspended due to quality issues:

“Your [listing/location/profile] has been suspended due to quality issues”

GMB Profile Suspended.

Suspended because this profile doesn’t follow the guidelines:

“Your business is not visible” followed by “Your access has been suspended because this profile doesn’t follow the guidelines. Edit your business info and learn how to regain access”

Your Business is not visible to customers

If your Business Profile Listing has been suspended due to quality issues or doesn’t follow the guidelines this is usually due to:

  • The Google Algorithm signalized issues with your profile
  • Finds conflicting information about your business on the web (directories, Social Networks, your website)
  • Identifies your address as a residential address, co-working space, PO Box, UPS Store, Virtual address
  • Found duplicates (How to find and remove duplicates)
  • User(s) reported the listing on Google through the “Suggest an edit” feature – Algorithm suspension if it thinks reporting is justified
  • User(s) reported through redressal form – Manual suspension by a Support Agent

Here are the Main Reasons That Get Your Google Business Profile Suspended:

  • Keyword stuffing your business name.
  • Using a P.O. Box or UPS store address.
  • You set up your listing at a virtual office or co-working space address.
  • You have a service-area business and are displaying a physical address.
  • You have an online-only business.
  • You are in a high-risk business category, like lawyers, plumbers, HVAC, locksmiths, rehab centers, etc.
  • If another business shares the same address.
  • You have made a bunch of changes/edits to your GMB profile in one sitting.
  • The URL you add to your GMB profile forwards/redirects to another website or links to a social media page.
  • If you change your listing from a Storefront to a Service Area Business (SAB).
  • Your address or hours don’t match what is listed on your website or other online business directories/citations.
  • You list your business hours as 24/7.
  • An owner user (sometimes a manager) on your profile got their Account suspended – so your listing got suspended because they got suspended.
  • You created multiple listings for the same business at the same address (duplicate listings).
  • Photos, Posts, Services, and Business descriptions are spammy or against Google’s policies.

The problem is that Google doesn’t tell you the reasons why your business account was suspended.

Yes, Google doesn’t tell the business owners about the reasons why their profile was suspended. Even if you contact support asking for the reasons, they just tell you to go through the guidelines and try to figure out by yourself the why.

Google’s advice on how to resolve the business profile suspension issue

Google Business Profile’s support article only advises:

  • Review the Google Business Profile guidelines.
  • Ensure your profile follows the guidelines.
  • After your profile meets the guidelines, you can ask for reinstatement

Guidelines for representing your business on Google

And if it is denied, you can appeal; but it does not tell you how.

Note: Even though the reinstatement process can be very frustrating, you should never remove the profile from the dashboard (you will lose all the reviews); create a new profile (high chances of getting suspended, even if Google support tells you to do it); or submit multiple reinstatements yourself (will only delay your case).

Need expert help? Contact the experts at Tried and True Digital Marketing for guidance on how to handle this situation!