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Google’s Latest Core Update – What You Need to Know!

Let’s face it: keeping up with Google’s core updates can be a challenge. As of April 19, 2024, the latest update has rolled out, and it’s full of important changes that could affect your site’s visibility and performance.

So, why does Google keep tweaking things? Usually, it’s about improving search results or user experiences, but in some cases revenue generation might be a factor. In fact, previous updates have intentionally dipped search quality to boost the bottom line.

This latest update shook things up for several business sites. Sites heavy on old-school tricks like keyword stuffing, minimal content, or private blog networks (PBNs) took the hardest hits.

But it wasn’t just about penalizing the bad. Google has set its sights on:

● Curbing manipulative SEO practices

● Improving user experiences on sites, especially those with slower load times or intrusive ads

● Encouraging content that meets user needs over merely echoing search queries

Why should you care? Because it’s crucial to align your site with Google’s vision of valuable, user-focused content. Unsure where to start? Here’s a plan for bouncing back:

1. Check out Google’s Guidelines: Review the Search Quality Rater Guidelines for what Google considers quality content.

2. Prioritize Your Audience: Develop content that addresses the real and pressing needs of your users.

3. Quality Over Quantity: Invest in well-researched and insightful content that brings value to those who find it.

4. Great User Experience: Make your site simple to navigate, quick to load, and easy on the eyes with minimal ads.

5. Earn Trustworthy Links: Build your backlink profile naturally with links from respected and relevant sources.

6. Keep Tabs on Performance: Regularly check how your site measures up in rankings and engagement, and tweak as needed.

Recovering from a core update isn’t an overnight fix; it requires time, patience, and continuous effort. Remember, the goal is to build and maintain Google’s trust in your site. If you have been affected by this update and require assistance, reach out to the experts at Tried and True Digital Marketing!