In fall 2023 Google rolled out noteworthy updates to its Maps User Contributed Content Policy, with a focus on prohibited & restricted content. If you rely on Google Maps for your business, it’s important to understand these changes.
Cracking Down on Fake Engagement:
Google is reinforcing its commitment to genuine user interaction. The updated policy now puts a spotlight on content posted via emulators, modified operating systems, or any tactics designed to simulate real engagement. In essence, the goal is to deter any activity that manipulates data or imitates genuine engagement.
Emphasizing Personal Data Protection:
The ‘Personal Information’ section has been revamped. The core directive notes: Refrain from distributing or posting personal information without explicit consent. The policy clearly defines personal information and the potential risks associated with its unauthorized disclosure. However, merchants can still showcase their phone, email, or social media handles. Furthermore, if an individual’s full name is linked to a widely recognized or advertised business entity, or they’re a public-facing professional, it’s permissible to display their name. Here’s a screenshot of that section:
Thorough Review Process:
Google isn’t just setting the rules; they’re actively monitoring adherence. Their review process is comprehensive, evaluating not only the content but also account information, user actions, potential patterns of detrimental behavior, and more. This is backed by both user-reported issues and Google’s proactive reviews.
Consequences of Non-compliance:
Google’s message is clear – compliance is non-negotiable. If a Google Maps user’s activities, either on or off the platform, jeopardize the well-being of users, the community, or Google’s workforce, repercussions can range from account suspensions to outright terminations.
To Sum It Up:
Google’s renewed commitment to genuine engagement and rigorous personal data protection is evident. As businesses navigate this digital terrain, aligning with these updated policies is critical. If you need help contact the experts at Tried and True Digital Marketing to learn more.