Google Local Services Ads (GLSAs) are a great option to get visibility for your business in a local area. With GLSA’s you pay for qualified leads, not clicks. It helps you show up when local customers search for your services and build confidence with a Google Guaranteed badge. They offer a prominent and informative way for businesses to advertise their services.
How it works:
- Ads are considered “pay per lead” – you only pay for qualified leads you receive
- Ads appear at the top of Google searches and are noted as “Google Guaranteed” (this is different than “Sponsored Ads”)
- The cost of leads very based on the industry and zip code(s) of the target area
- The ad lists an “alias” phone number that is tied to your business – when someone calls it, it goes directly to the phone number you designate (for example your business line) and all calls are recorded
- If someone calls through your ad but it’s not an actual lead, you can dispute it with Google within 30 days and not be charged
- If you get enough leads for the month, you can turn your ads on and off
- Based on the number of leads you want to get, and your ad spend budget, you can strategize the amount to maximize your visibility with the ads
Who is eligible:
Many types of companies are eligible for Google Locals Services ads, but it depends on the industry and zip code of the business.
Additionally, depending on the industry, businesses may have to meet certain requirements to be eligible to run a GLSA such as proof of industry licensure or certifications, a certain amount of liability insurance, a background check, and a minimum of 3 Google reviews on their profile.
Some examples of industries eligible in most states include:
- Electricians
- Plumbers
- Lawyers
- Accounting Firms
- Dentist
- Preschool
- Yoga Studio
- Child Care
- And many more
Benefits of LSA:
GLSA is beneficial for any business that caters to a local clientele. When someone searches for local services like plumber near me or locksmith services, GLSAs appear at the top of the search results in a designated area. Here are other benefits:
- It can help you attract more local customers to your business.
- It helps you stand out from the competition.
- It inspires confidence in you to grow your brand.
- It helps connect locally with your customers.
- You only have to pay for leads.
Google Local Services Ads may be a great solution for your business. Reach out to the experts at Tried and True Digital Marketing to learn more about how this could work for you!